How to Raise Capital (3-Step Strategy)

Hey everyone! I hope your week is going well!

Today, I want to discuss my 3-step strategy for raising capital and finding investors.

This post is for the people who are actually going out and raising money.

These 3 steps have consistently helped me raise capital…

#1 – Go Where the Wealthy People Are

First, brainstorm and write down all the places where wealthy people hang out. This could be anywhere from entrepreneurship events to NFL or NBA games.

There are 2 ways to get to these places…

  • Work your way in (very time consuming: building relationships, adding value to different situations)
  • Buy your way in (anywhere from buying a Ferrari and joining the Ferrari club to donating to charities)

Also, join mastermind groups; pay to get into certain rooms with wealthy people.

#2 – Confront Potential Investors

Get out of your comfort zone and get into the right mindset. Remember, you are at that event to meet investors and they are looking for driven and confident individuals to invest in.

The first 3 sentences out of your mouth need to give you credit and need to interest the investor. You need to offer something that he/she wants. Like I said in my video…

“If you are a fund manager like me, that already boosts your status. Use that to your advantage!”

#3 – The Invite & Follow-Up

After chatting with a potential investor for a minute, I say something like…

“Because of the nature of my business, I get a lot of deals that come across my desk. If I have a good deal that I have to pass up, could I send it your way to see if you’re interested?”

When they accept, I get their email and forward them deals over the next couple of months.

Then, I offer them a piece of my fund. Even if they don’t take my deal, I have a new connection and they’ll know me as the ‘deal guy.’

In my video, I also talked about how to make meaningful connections at an event with a business partner at your side. Go check it out!

That’s it for today, thanks!

Bridger Pennington

Want to get direct guidance for your fund? Schedule a time with my Fund Advisors!

DISCLAIMER: This content is for educational and informational purposes only. It is not to be taken as tax, financial, or legal advice. You should always consult a legal professional before taking action. Furthermore, this is not a recommendation to buy or sell any security. The content is solely just the opinion of the authors.

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